Activity of cultural photographic centre PhotoCULT focuses on two main areas: enlightenment and education.
The Centre develops and carries out programs for creation of public interest to photography culture.
The Centre organizes exhibition activity and holds separate exhibitions of contemporary and classic photography as well as Festivals, Photo Biannual and other large-scale events in the sphere of visual culture.
The Centre favors the development of photography market by holding fairs and auctions on sale of photography as an object of art, informs prospective buyers about mechanism of price policy, of storage conditions and exposing of photography thereby promoting interest to collecting.
The Centre creates and carries out humanitarian educational programs for photography. Educational programs are first of all oriented to comprehension of place and role of photography in contemporary visual culture. Programs include lections on history of photography in the context of general history of art, courses on artistic thinking, creation of art projects, work with color and form, foundation photography skills. Programs of the Centre are oriented on broad studies of visual art that is why films and video art screenings and performances are held within the bounds of educational programs. Educational programs of the Centre also provide technical photography training (workshops, practical sessions, seminars).
The Centre creates a discussion club where we hold conferences, discussions, round table meetings, creative meetings for discussions of theoretical and practical questions as well as for exposure and solution of actual problems in Ukrainian photography. The Centre creates space for self-education: a specialized library is opening in the nearest future, a photo books shop already works and periodicals on photography are distributed.
The Centre holds photography contests which draw attention of the general public to crucial aspects of human life and environment, reveals talented authors and supports realization of their future projects.